To become a RallyPoint member, users must identify: military status, branch, rank/pay grade (income level), location and specialty. Profiles allow for 24+ personalized data points including civilian career and educational status.
RallyPoint members develop 'affinity' to topics (discussion topics, ranks, branches, specialties, duty stations, units, etc.) on our network, based on what they read and interact with. This passive profiling helps our partners understand how to communicate with their demographically ideal audience.
RallyPoint's forums exist as the backbone of millions of pages of content, allowing RallyPoint to develop both passive and active intent profiles for our members. Marketers can leverage categories including professional interest, educational pursuits, financial needs, and many more.
As a discussion platform catering to an audience with shared experience, RallyPoint is able to achieve exceptional engagement rates.
Pieces of content consumed /mo.
Public member-to-member interactions /mo.
Sponsored posts like you've never seen before.
Reach your desired audience in a direct and personal capacity.
Expose your advertising to those who have relevant interest, or have expressed the intent you’re looking for.
Standard IAB units: 728x90, 160x600, 300x250.
Mobile and Desktop inventory available.
Segment our vast membership to make sure you pair the best candidate with the right degree:
Target by military backgrounds you know lead to academic success
Reach service members a few months before their date of separation
Connect with potential graduate students who already possess an undergraduate degree
We’re proud to be working with Penn State, Columbia, Mississippi State, Northeastern University, etc.
Leverage our first-party data, including pay grade (HHI) information, to reach members with the most helpful products. Targeting includes:
Our member profiles display military pedigree and detailed intent data. This helps you connect with members across all of life’s big events:
Permanent change of station (PCS) moves
Public or Private Sector promotion
Buy media like you always have, against an audience you’ve never reached before.
Leverage first to market solutions, and first party data at scale
Reach members with native ads and capitalize on in-feed impressions
First Party Reporting
Wow your clients with demographic and engagement data they’ve never seen from passive engagement before
Take risk out of the game - get in front of a verified audience, and make sure you’re seen
Target the COC - make sure your message gets in front of the exact rank and specialty you need to influence
Connect with the units that influence your business - engage them passively through sponsored discussion and directly through native ad based conversation
Target the technical experience you want by leveraging MOS’ our best and brightest are already heavily invested in. Layer on security clearance for added value.
Partner with RallyPoint
Meet your business goals and help service members and veterans lead more successful and fulfilling lives.
Hire a Veteran
Meet your veteran hiring goals by connecting with the best candidates for your organization.